Pure fruit juice or concentrate? fresh or pasteurized? We have prepared the specifics of each type of fruit juice for you. Please feel free to share this article if it has taught you some fruity information.

We are often faced with the famous moment when it is necessary to choose a fruit juice among a multitude of products. For the bravest there is the possibility of deciphering all the labels but that would take hours.

Are there really any differences between the categories of fruit juices?

Between “100% pure juice” fruit juices and “concentrate-based” juices, we are not always sure whether we are going for the right one. Not to mention that we don’t even find them all in the same place in the stores! So how do you choose?

To say “pear juice is pear juice” is not really fair. The differences are glaring in the brick and bottle aisle. Pure juices, fresh juices, concentrates, nectars, all of these products have very distinct tastes, prices and nutritional qualities.


The most natural of all with its 100% pure juice, but you have to distinguish the bottle from the fresh section from that from the grocery section.

100% pure fruit juice in the fresh section:

The product that comes closest to what we can reproduce at home by squeezing our own fruit. There is no processing, only ripe fruit that is well pressed mechanically and bottled. No sugar or additives are added in these products. These juices should be consumed within a few days of bottling and preferably fresh.

His advantages :

  • No added sugar or additives
  • All the nutritional benefits of fruit are retained (apart from fiber)
  • No heat treatment

Its disadvantages:

  • Very limited storage time

100% pure pasteurized fruit juice:

It is the sterilization method that differs between 100% pure juice from the fresh section and from the grocery store. Pasteurization, being longer, has the effect of reducing a little the organic quality of the juice as well as its taste.

His advantages :

  • Best price
  • Best storage time

Its disadvantages:

  • Slight loss of vitamins and taste

100% pure fruit juice, refrigerated:

This is like the 100% pure fresh juice that we have seen previously, but which has undergone a heat treatment of flash pasteurization to destroy microorganisms.

His advantages :

  • Better conservation
  • Preserved nutritional qualities

Its disadvantages:

  • Slight decrease in vitamins


This category concerns nectars and fruit juices from concentrate. They undergo several transformations before being reconstituted in the form of juice.

Concentrate-based juices:

The term ABC is used to designate them because they have undergone some transformations before reaching our glasses. This process will not taste the same as freshly squeezed fruit juice at home.

His advantages :

  • Attractive prices
  • Expiration date

Its disadvantages:

  • Product quality often deteriorated by poor storage conditions

Fruit nectar:

We move away from the fruit juice. The most fleshy fruits (peach, mango, kiwi, strawberry, banana, etc.) and the most acidic (blackcurrant) are used for this. These are mashed and mixed with water and sugar, so we have a smoother texture and a more delicious taste.

His advantages :

  • Available flavors

Its disadvantages:

  • Few vitamins
  • Addition of sugar


Water, sugars, colorings,… This category of drink should be avoided if we want to consume truly fruity products.


As you will have understood, nothing is better than a fruit juice squeezed by your skincare every morning on an empty stomach. Be careful to consume your energy potion within fifteen minutes of its completion so as not to lose its vitamins.
When it comes to the fresh aisle when you do your shopping and want to enjoy the indulgence of already squeezed fruit, opt for pure pasteurized flash juices.